The Ultimate Sophistication

The Ultimate Sophistication

We all know simple when we see it, touch it, or use it.  It gets to the core of what things truly are with little effort; a breath of fresh air in a sea of complexity.  The complexities we encounter everyday force us to limit our visual consumption, to dismiss, discard and ignore things we don’t instantly connect with.

Details vs. The Message

Simplicity is no just about having less, but doing more with less. As we apply the principles of simplicity, usability, functionality, and minimalism to print design, we’ve quickly learned that simplicity is difficult to achieve.

Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep.… You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

—Jony Ive

We find ourselves having this conversation on a daily basis with our clients, convincing others that we are too often caught up in the details and forgetting the message the marketing materials are intended communicate.  Our experience has shown that effective design is not about how many details you can cram in an ad piece, it is about the impression and message you leave those who see it.

18 Ways To Improve Your Site In 10 Minutes

Link your logo

Link you logo to your homepage. Sounds simple enough but it will save time for your users.

Make links obvious:

It’s a quick job to style them so they contrast against regular body copy.

Make text readable:

Make it easy on your readers let your text breathe by using line height and space. It’s ok to increasing your font size, and don’t try to keep everything “above the fold”.

404 page:

Use your 404 page to explain what a 404 error is and point people to your site map or homepage.  It’s always good to include a site search option.

Contact Option:

Sounds simple, but if there is no way to contact you, your going miss key communications.

Check headers:

Check all your pages and make use of H1, H2 and H3 tags.  These should contain your main keywords.

Link from your copy:

Add links within the body of your text to relevant pages on your website.

Get some Feedback:

I know, I know, your sites the best thing since sliced bread.  Get a few people to make suggestions about your site. It’s easy to be blind to mistakes on your own website.

Browsers Compatibility:

It’s a reality we all have to come to terms with, a website will never look or work the same in all browser (i.e., IE, Chrome, Safari, Firefox).  Check your websites design and functionality from as many browsers and computers as you can get your hands on.

Give direction:

Don’t overwhelm users on your home page, your homepage isn’t an ‘about’ page. Keep it organized and give visitors a reason to click around.

Let the user be in control:

Avoid popups, resizers and all those annoying things. It’s the users browser, not yours. Most popups can simply be placed on a new page.

Include a Non-Flash Option:

That tricked out website your so proud of isn’t going to do you much good if people can’t see it.  Like it or not most your consumer base will either own and Ipad or Iphone, neither of which can run Flash.   Either keep flash off your website or give people the option to view it in HTML.


Read your opening paragraph. If it doesn’t engage you then rewrite it.


If you use too much jargon, replace as many instances as you can with clear wording. Jargon doesn’t help anyone.

Don’t overdo it:

People don’t have all day. Put key information in succinct paragraphs on the page.


Check that you can access all the key pages of your site as a first time user. You may need a volunteer or two to test this theory.

Be nice:

Answer a question on a forum about your speciality. You’ll gain a friend and some respect. Credibility = traffic.

Use Social Media:

Make good use of Social Media applications like Facebook. People may be looking for your services via these channels.

VueOne Design Exposed

We are truly proud to announce that VueOne Design is contributing in an amazing collaboration of artists to bring awareness to the community with thought provoking imagery and sound. We will be helping Exposed: The Art Project on their way to shock the world with their international art exhibitions.

There’s no shortage of talent inside this organization, and we are committed to bringing them the attention they truly deserve. We’re developing a brand message platform that will drive the organization on a successful path and designing a visual identity that really speaks for who they are.

We can’t wait to show you guys some of the things we are working on, stay tuned.
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Who’s Talking About You?

In May of 2009 Revolution Magazine in collaboration with i-level, crunched the numbers to reveal the 100 most mentioned brands on Twitter. To no surprise only 5 of the top 10 brands actually have Twitter accounts of their own. As a matter of fact, less than half the names on the list have actually jumped on the Twitter bandwagon, undoubtedly a statement of powerful brands.

You don’t need a Twitter account to get mentioned (in Apple’s case) 512,110 times on Twitter. This brings to life the realization that brands live inside consumers not the company.

How many can really tell the difference in consumer value between FedEx and UPS? It doesn’t really matter, FedEx has more than 3 times as many mentions than UPS. That’s 3 times more chances of being remembered, and that’s because they had 3 times more people that wanted to talk about them.