6 Reasons That Stress The Importance of Print Media


Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print media.


Still not sure if investing in print media is right for you? According to Forbes Magazine, print materials and publications offer your customers and prospects a brand experience that can’t be replicated online. Below are 6 reasons that stress the importance of print media and why your print media publications will make a lasting impact on your target market.


  1. Print is Tangible. Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received.
  2. Print is Credible. Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print media requires “real estate”. As marketers, we like this! A printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.
  3. Print Establishes Your Brand. Printed publications and other branded materials is an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.
  4. Print Helps You Reach Your Target Market. The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.
  5. Print is More Engaging. Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spend 43 minutes reading a magazine.
  6. Less Print, Is More For You. With more companies taking their marketing efforts online, the old has become new again as print media becomes the new trend. But this isn’t your parents’ world of print media communications! Marketers have more information and data to make calculated decisions about content, consumption, consumers, and collateral types. Customers’ and prospects’ email inboxes are overflowing with unsolicited ads and non-worthy news, most of which is largely ignored. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives.

Midtown Miami’s Print Shop

We are Midtown Miami’s print shop. Located right in the heart of Miami in the Shops at Midtown, between the Miami Design District and the Wynwood Arts District.

Our convenient pickup location and extended business hours make it even easier to work with us. We design and print business cards, postcards, banners, signs, flyer and much more.

Advertise With Every Day Direct Mail

What Is Every Door Direct Mail?

Every Door Direct Mail service is the easiest and most cost-effective way to reach potential local customers located near your business. With EDDM you design your mailpieces however you like, then have them delivered to every household on your chosen postal route.





Focus Marketing and Cut Costs

With Every Door Direct Mail service, there’s no need to buy mailing lists or have them individually printed on each mailing piece. Instead, you can focus your marketing efforts on potential customers within a specific radius of your business, which can save you on postage and printing.

Send Mailings Big or Small

Every Door Direct Mail lets you choose postal routes that meet your needs. Filters allow you to choose by the number of residential or businesses in the area, and other options such as demographics. You can send a couple of hundred up to 5,000 mail pieces a day per ZIP Code. For larger mailings, an EDDM mailing permit can be obtained. It’s great for announcing store openings, sales, or events.

How Does It Work?

1. Plan Your Mailing

Use our mapping tool to help choose your postal routes.

2. Create Your Mailpiece

Design your own or hire us to create it using Every Door Direct Mail size specifications.

3.Pay Online or at the Post Office

Pay for postage online with a free USPS.com account or pay at the Post Office.

4. Drop-off Your Mailpieces

Bring or send your mailing to a Post Office for delivery.

Branding Style Guides from Around The World

This is heading directly into geek territory. But we are self-confessed geeks, particularly when it comes to all things print and design. When you need complete uniformity in style and formatting for all your branded materials, i.e., marketing, letterheads and packaging, your best tool is a branding style guide or identity design guide or a style guide or… well, call it what you want.
The Executionist but it best, explaining “A brand style guide is the primary visual DNA of your company’s branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it’s a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast.”


Enough of the geek talk, take a look for yourself at this list of branding style guides from around the world. We’ve highlighted some of our favorites, which are particularly meticulous.

  1. Adobe corporate brand guidelines (PDF)
  2. Alberta corporate identity manual
  3. Android brand guidelines
  4. Apple identity guidelines (PDF)
  5. Argento brand identity and style guide (PDF)
  6. Barbican identity guidelines (old)
  7. Bath Spa University brand guidelines
  8. Berkeley brand identity
  9. Best Buy brand identity
  10. Boston University brand identity standards
  11. Boy Scouts of America brand identity guide (PDF)
  12. British Council brand website (registration required)
  13. British Rail corporate identity manual
  14. Canadian National Railway Company visual identity guidelines (PDF)
  15. Carnegie Mellon brand guidelines
  16. Channel 4 identity style guides
  17. Christopher Doyle identity guidelines
  18. Cisco logo usage and guidelines
  19. Code for America website style guide
  20. Columbia University visual identity (PDF)
  21. Cornell University brand book
  22. Dropbox logos and branding
  23. Duke University style guide
  24. easyGroup brand manual (PDF)
  25. Edinburgh Council brand guidelines (PDF)
  26. Esso Imperial Oil quick reference guide (PDF)
  27. Facebook brand assets
  28. Good Technology brand identity guide
  29. Google visual assets guidelines
  30. GOV.UK elements
  31. Haas School of Business style guide
  32. Heineken visual identity
  33. IEEE brand identity guidelines
  34. Jamie Oliver FRV brand guidelines
  35. Kew Royal Botanic Gardens brand guidelines
  36. Liberty University brand identity policy
  37. Lloyd’s brand guidelines (PDF)
  38. Macmillan identity guide
  39. MailChimp brand assets
  40. MasterCard brand center
  41. Microsoft corporate logo guidelines
  42. Mississauga’s Brand Story
  43. Mozilla Firefox branding
  44. NAMI identity guidelines
  45. NASA graphics standards manual (mid 1970s)
  46. National University of Singapore identity
  47. New York University identity and style guide
  48. New York City Transit Authority identity and style guide
  49. NHS brand guidelines
  50. NYU-Poly identity style guide
  51. Ohio State University brand guidelines
  52. Ohio University brand standards
  53. Oregon State University brand identity guidelines
  54. Pacific University brand standards (PDF)
  55. Pearson brand guidelines (PDF)
  56. Penguin logo guidelines
  57. Princeton University graphic identity
  58. PRSA guidelines & logos
  59. Redfern brand identity guidelines (PDF)
  60. Saint Mary-of-the-Woods College style guide
  61. Santa brand book
  62. Sapo (PDF, in Portuguese)
  63. Skype brand book
  64. The Beano Comic brand guidelines (PDF)
  65. The Scout Association brand guidelines (PDF)
  66. The University of Texas brand guidelines
  67. Twitter brand assets and guidelines
  68. Uber brand guide
  69. Ubuntu brand guidelines
  70. University of Arkansas style guides and logos
  71. University of California brand guidelines
  72. University of Cambridge identity guidelines
  73. University of East Anglia brand identity guidelines (PDF)
  74. University of Louisville brand
  75. University of Northern Colorado identity style guide (PDF)
  76. University of Wisconsin-Madison brand identity guidelines
  77. Vanderbilt University graphic standards
  78. Vimeo brand guidelines
  79. Virginia Tech identity standards
  80. Walmart brand center
  81. WordPress logos and graphics
  82. Yale University identity
  83. Yelp styleguide