ARTWORK DOS AND DON'TS
Bleed and Safe Area Explained
All important text, images and logos should be in the box, otherwise it could get cut off.
This is where we will try to cut the business card. It is normal for the paper to shift during cutting.
We cut the bleed area off your cards to avoid white strips on the edge. Extend any images or background colors to fill this area.
Tip # 1 - make sure your text is inside the safe area
Make sure your text is inside the safe area otherwise it may get cut off.
Tip # 2 - make sure your image is full bleed
Make sure your image is full bleed, otherwise your cards may have ugly white edges. It is normal for the paper to shift during cutting.
Tip # 3 - make sure your design is the right size
Make sure your design is the right size. If it doesn't fit in our template resize your artwork.
Tip # 4 - make sure your design is the right resolution
If your design looks blocky on screen, or you see a low resolution warning on your proof, you need to submit a high resolution version.
Tip # 5 - avoid the borders where possible
Sadly printing close to borders can result in lopsided cards, and we wouldn't want that, so avoid them where possible.
DESIGNED WITH BORDERS
POTENTIAL RESULT WHEN CUT
Tip # 6 - avoid using colored for text at small font sizes
Color text is created by combining Cyan Magenta Yellow and Black. At times the plates that place each color do not perfectly align, which can add a fuzzy edge to the text (halo). For traditional printing, make sure that all colored text that is under 12pt is made up of just one color of ink (eg 100% cyan or 100% magenta). This will prevent text looking blurry if there is a slight mis-registration of the printing plates.
We recommend that colored text is used only at sizes larger than 12 point. This also applies when you are using white knock-out text. Lines and borders should be at least .25 point in width.
If you have white text on a black background, make sure the black is 100%K, not rich black, to avoid any problems caused by mis-registration. White text inside a colored box is called "reversed out". You should make sure you use 12pt minimum for this. Any smaller and the bleed or blurring of the ink may make it unreadable.