Hiring A Graphic Designer

There’s no doubt that with every new client we are blessed with, there have yet to be two equivalent stories of how it came to be that they selected us. However, regardless of how they got here, there’s a strange similarity between the question they ask in the selection process, or should i say lack there of questions. For this reason I’d like to take some time today to hand over some insider knowledge about the best way to approach hiring a freelance graphic designer or graphic design agency.

 

The most significant advantages of hiring a freelance graphic designer is going to be flexibility, cost, and communication. On the other hand the most significant advantages to design agency is it’s stability, broader range of experience, and ability to handle complex projects.

1. [FREELANCE] When you deal with a single designer, he will have a greater flexibility of arranging his interaction to accommodate the clients schedule instead of dealing within the limitations of business hours. The disadvantage with the freedom of the freelance is that everything is dependent on the health and availability of one person, possibly leaving a project half done or never finished do to illness or other situations out of the control of the designer.

1. [AGENCY] When you deal with an agency you will more than likely keep in contact within business hours, although some agencies will allow select clients to contact account managers outside of business hours. The structure and system of checks and balances that is evident in a agency is key to the stability of the company and therefore the stability of your project and it’s deadlines. You won’t be dependent on the well being or state on one person, you’ll know exactly when the company is available. This is optimal for clients who live within similar timezones but can be a difficult situation for international clients that live within significantly different timezones.

2. [FREELANCE] If the freelance designer works from home and doesn’t have pay wages to other employees, the low overhead costs could in turn help you realize significant savings. Nevertheless, these savings come at a cost. I’ve always believed creative design is one part skill and two parts inspiration. The power of group brainstorming has been proven through out time, a single designer won’t give you the benefit of ideas being bounced around multiple designers which bring with them a broader set of skills, experiences and perspectives.

2. [AGENCY] Design agencies in general employee a multitude of designers that collaborate on ideas which allows for a broad range of outcomes instead of relying on the design style of one person. Paying wages will in fact increase a companies overhead and therefore increase the overall cost.

3. [FREELANCE] In general dealing with a single designer is going to allow you to have direct communication with the person making every decision. Communication is key in delivering a relevant iconic design, having this direct contact can be a great benefit. The only downfall is that designers are exactly that, they don’t hire account managers that have the much needed communicate skills to ensure the clients ideas are conceptualized.

3. [AGENCY] An agency will be better equipped to handle large or complex projects requiring multiple skill-sets such as copywriters, developers, designers, illustrators, etc,. Although freelance designers can call upon other freelancers to assist with lacking skills, agencies will have the facilities, relationships and personnel already there to handle these jobs efficiently, this will in turn ensure the quality of work better matches the clients expectations. As with what i mentioned before about the collaboration of designers, this increases an agencies overhead therefore increasing cost.

 

VueOne Design Exposed

We are truly proud to announce that VueOne Design is contributing in an amazing collaboration of artists to bring awareness to the community with thought provoking imagery and sound. We will be helping Exposed: The Art Project on their way to shock the world with their international art exhibitions.

There’s no shortage of talent inside this organization, and we are committed to bringing them the attention they truly deserve. We’re developing a brand message platform that will drive the organization on a successful path and designing a visual identity that really speaks for who they are.

We can’t wait to show you guys some of the things we are working on, stay tuned.

What’s It Worth To You?

As much as we’d like to deny it, most of us will judge a book by its cover at one point or another, well maybe more than just books. It’s natural to be visually stimulated and many cases it just makes sense. Consider the hundreds of interactions we have with others every single day. There just aren’t enough hours in the day to “get to know” everyone that we come across that day. Nevertheless we have to make decisions and balance options with nothing more than our initial perception and instinct about others.

When you stand in front of the endless store isles or rummage through endless web links the same principles apply. You see it everyday, the good, the bad, and the ugly. The shocking thing is that people make purchases based on the perceived value not their actual value, mostly for the same reasons above, we’re too busy, too tired, and too overwhelmed by choices to systematically balance most of what we buy. Don’t believe me, go ahead list all the brands of toothpaste there are. Unless your list has somewhere close to 40 your way off. So guess how we choose our toothpaste, the same way we make decisions about people we don’t really know, through perception and instinct. Maybe for you it was through a recommendation but how do you think that person chose the product in the first place?

So, as the title of this article asks, what’s it worth to you? What’s it worth for you to be perceived the way you want to be perceived? What’s it worth to you to be recognized for the values your company holds by the people who will judge you by your cover? We call this perceptual reputation a brand. Each interaction your customers have with your brand will either strengthen or weaken that relationship. Whether you have 10 or 10,000 customers we all stand to gain or lose by the look of our cover.

VueOne Dot Com 2.0

Well, actually calling this version 2.0 is a bit of an understatement, I guess you could say “beta versions” 1.1 through 1.9 where really the meat and potatoes of this whole thing. I figured announcing the re-launch of vueone dot come 10.0 would throw off anyone who missed out on the pain and anguish of trashing everything else that led us here more than once.

There’s no doubt that the hardest client you could ever hope to have is yourself. We have put our hearts into this site; let us know what you think.